For those who want to stand out without selling out.
Brand narrative. Editorial strategy. Creative mentorship.
“An absolute marketing and Brand genius!”
Josh Morar, CEO & Founder of Teamovation
Every creative business carries depth. Not everyone knows how to articulate it.
That’s where we come in.
We help coaches, creatives, and personal brands translate lived experience into language that connects, converts, and feels true.
Whether you’re refining your message, rewriting your copy, or stepping into a new chapter of visibility, this is where strategy meets soul.
What makes this different:
My work blends editorial thinking with depth and discernment. With a background in journalism, over a decade in digital marketing, and extensive experience in transformation coaching, I understand both the mechanics of messaging and the human stories behind it. The result is branding that feels grounded, intelligent, and deeply human.
The Feature Story
1:1 storytelling mentorship for creative entrepreneurs and coaches.
Every brand has a defining narrative — the one that captures who you are, what you stand for, and why it matters.
In this 12-week mentorship, we uncover and shape that narrative together.
Through deep-dive sessions, creative direction, and strategic refinement, you’ll gain clarity in your positioning, confidence in your voice, and a message that supports your next chapter, whether that’s a rebrand, launch, or evolution.
Editor’s note: This is for the creative or coach who is ready to be known for their story, not just their offer.
Inside this offer:
1:1 mentorship over 12 weeks
Brand narrative development & positioning
Messaging framework & story guide
Story-driven content direction
The Editorial Review
A brand story and content audit that helps you see what’s working and what’s missing.
You’ve built something meaningful, but you’re too close to see it clearly.
The Editorial Review offers a strategic, outside perspective on your brand story, website copy, or content presence. We assess your messaging, structure, and voice to identify what’s landing, what’s unclear, and where your depth isn’t yet visible.
Editor’s note: Think of it as a creative diagnosis — equal parts strategy, clarity, and sharp editorial insight.
Inside this offer:
Brand narrative & messaging audit
Website or social content review
Custom recommendations & next steps
60-minute follow-up call
Starting at $497 AUD. Every review is tailored to the scope and depth of your brand.
The Column
Content strategy and copywriting, done in your voice.
You know what you want to say. You just need help saying it with precision and impact.
The Column is our done-for-you service for brands that want language that feels aligned and persuasive without sounding manufactured.
We identify your through-line — the thread that connects your work — and translate it into copy that resonates and converts.
Editor’s note: Perfect for brands ready to elevate their presence with words that actually sound like them.
Inside this offer:
Story-driven content strategy
Website, email, or social copywriting
Voice & tone refinement
Optional ongoing content support
The Salon
A gathering for the curious and courageous.
Inspired by old-world salons where writers, artists and thinkers exchanged ideas. this is our community space. A place to explore creativity, authorship, and building a brand with depth.
Through workshops, story circles, and thoughtful conversations, we unpack what it really means to stand out without selling out.
Salons run monthly, virtually and live, and are intentionally small — capped at 20 people so the conversation stays real.
Editor’s note: For creatives who crave honest dialogue and meaningful connection.
Inside this offer:
Live workshops & creative salons
Story practice circles
Guest conversations & prompts
Join the waitlist for the next Salon →
You’ll be the first to know when doors open.
Starting something new?
Not every brand needs a rewrite. Some need a first draft.
If you’re a coach, consultant, or wellness practitioner building your practice from the ground up, the services above might feel like a chapter you’re not in yet. That’s okay. This one is for you.
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The First Draft
Foundations for coaches and creatives who are just getting started.
You know you have something to offer. You might even have clients already. But the brand part - the messaging, the positioning, the way you talk about what you do - still feels unclear. Maybe you’ve cobbled together a website from templates. Maybe you’re still introducing yourself differently every time someone asks.
The First Draft is where we lay the groundwork. Not with a formula, but with the same editorial depth and honest inquiry that defines everything at Bangs & Ginger, applied to where you are right now.
Editor’s note: Perfect for coaches and founders who are still laying the groundwork and need trusted mentorship.
Inside this offer:
Clarity Sessions — A deep-dive into your story, your audience, and the work you’re building. We find the throughline that makes your brand make sense.
Messaging Foundations — Your core message, a clear description of your offers, and an elevator pitch that doesn’t make you cringe.
Marketing Direction — A simple, practical content strategy of visibility. No complicated funnels. Just what to say, where to say it, and how to start.
Written Foundations — A homepage headline, an about section, and a bio you can actually use, all written in your voice.
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“Ly is a gifted writer. She is really great at drilling down into your story and transforming it into relatable, compelling content that resonates with your audience.
One of the things I valued the most about Ly’s approach was the hours she took to understand my story, my passion, and my commitment to what I do and whom I serve as a leadership and mindset coach.
I interview a few other writers but Ly was the only one that understood the valuable connection between our stories and marketing tactics. Thank you Ly for your dedication, care, and passion.”
Debora Gemmell, Leadership Life & Business Coach
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“An absolute marketing and Brand genius!
Ly was able to provide clarity on my Brand and Marketing processes and align to my business goals, she understood my customer and how to position the brand carefully and intelligently to ensure the brand would resonate succinctly with my customer. Ly was amazing to work with and she has this unique ability to ask you the right questions to elicit the key assets of the brand and put them in a concise and beautiful package clearly showing you what your brand looks and feels like.”
Josh Morar, CEO and Founder of Teamovation
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“Ly has been absolutely amazing and I can’t thank her enough for the help she has provided.
She not only did the audit of my existing content and provided feedback during our power session, but she also helped me get clear on my unique brand essence, my ideal client personas and created pillars of my coaching. I was confused and unsure about what I should focus on in my business and my coaching before.
The session with Ly gave me the clarity and confidence I needed so much to get unstuck. I recommend Ly and her services - she is a great and compassionate listener, too. I will definitely be working with her again in the future.”
Malgorzata Fietko, Trained Life Coach
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"Working with Ly was an absolute pleasure and such a fundamental part of my personal growth and the growth of my business. She has an amazing energy that both reinvigorates as well as reassures. She is able to challenge you to expand your thinking, but also holds a tremendous space to dive into what's holding you back and how to reframe into something more empowering.
Ly inspired me to continuously believe in my capabilities and supported me with ideas and ways to bring the best out of myself and my business. She is a powerhouse of a woman and an amazing example of all that is possible when you believe in yourself and let go of everything that holds you back.
I would highly recommend Ly and her services, she is always in your corner and helps you to facilitate beautiful breakthroughs to take you to the next level! Thank you Ly for all your support, I'm so grateful!"
Chantal Chidiac, Certified Life and Career Transformation Coach
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“My coach Ly Aunapu is one inspirational human. Her bravery and her unique ability to tell a heartfelt, authentic story is what attracted me to her.
I knew she had something special; resilience, vulnerability and creativity. Special talents that would assist in taking my business to the next level. I also believe that she appeared in my life for a reason - at just the right time and connecting with her felt right.
When the student is ready, the teacher appears...
Ly and I worked together for three solid months. In those months, she challenged me, strategised with me, but most importantly, she held space for me to be me.
Ly helped me face my fears of transitioning from an employee to an entrepreneur. She cheered me from the sidelines to do things that I once thought impossible.
I wouldn’t be the coach I am today without her having my back, holding my hand and forcing me to trust in my inner power and knowing.
If you’re starting in business I can’t recommend Ly Aunapu enough. She will take you to the next level.”
Taryn Ferguson, career and empowerment coach
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“I can’t thank you enough! It’s like you were inside my head and knew exactly what I envisioned. Thank you! For all your patience, your support and most importantly, your care and dedication.
As a mom and entrepreneur in the coaching industry, having support is essential to getting things done. I highly recommend Ly for any copywriting, she has and will always be a great asset to have on my team.”
Rosa Osterling, Embodied Leadership & Emotional Intelligence Coach for High-Value Individuals and Teams
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“Ly has been a fantastic coach over the last few months. We started working together just as I was leaving my full time role and about to start my own consultancy. I was both terrified and excited, but I had no clue how to get started. Ly helped me guide me in the right direction, asking me lots of questions to establish who I was and who my audience was. She brought her marketing expertise to the sessions to make some of the work we did together really practical. She kept me focused and motivated when I felt I was getting nowhere. We also worked on my confidence and self-belief and I honestly feel like a different person to when we got started.
As a coach myself, I wanted to prove that coaching is a powerful tool and worth the investment. Ly absolutely nailed it. We had great rapport and I looked forward to our conversations as I knew they would put me in the right mindset and get me focused for the week ahead. I highly recommend working with Ly!”
Marie Chequer MSc, Organisation Wellbeing Strategist and Leadership Coach
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“I highly recommend Ly to anyone needing assistance to nail their brand.
She is so professional and I felt that she went above and beyond, really taking the time to get to know me and what I wanted to accomplish with my brand messaging.
She has so much talent in what she does and she brought my vision to life in such a beautiful way. She is simply amazing.”
Amy Innes, Mindset and Wellness Coach, doTERRA Blue Diamond Leader, breathwork facilitator
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“Ly was a fantastic addition to our team, helping us to build a brand presence, develop marketing and messaging to our clients and prospects. She was strong in the regular communication needed to our database to remind them of our offers and share with them value each month.
Ly has an easy and friendly personality and can support small companies or consultants to generate brand presence and story through the website and copywriting, webinars, email marketing and sales communications.
I’d highly recommend her as an addition to your team if you are looking for growth.”
Kristen Hansen, CEO and Founder of EnHansen Performance
20+
Years of writing experience
10+
Years of experience in digital marketing in the personal development industry
1000+
Individual coaching hours
Soulful marketing.
Marketing is an act of service. The more people understand what you do, the more good you can do in the world. It doesn’t have to feel pushy and you don’t need someone else’s system to succeed.
Tailor-made services, always.
No one-size-fits-all packages here. We look closely at where your business is right now and craft a plan that makes sense for this chapter, not the one you think you should be in.
Strategy + soul alignment.
I won't give you a proven framework and wish you luck. Every brand I work on starts with the same question: who are you, really? Not your niche. Not your ideal client avatar. You. Because a strategy that isn't rooted in something real won't work, no matter how clever it looks on paper.
Ready for the next chapter?
Every collaboration begins with a conversation. No pitch, no pressure, just an honest look at where you are and where your brand could go.